In central Washington, is the small town of Leavenworth. I just happened to be driving
through on my U.S. highway 2 route. Those few minutes were enough to stir my interest.
One of the first things to get your interest upon entering Leavenworth is the architecture.
It is European like an old Bavarian Alpine village. The downtown area is definitely
unique.
I also noticed some of the signs. Even some of the national companies had modified
their logos for the town. I, personally, have a pretty strong interest in respecting
logos and trademarks. So it was quite interesting to see the McDonalds “M”
much smaller and in a different typeface. Other stores and businesses had adapted
as well. Without the normal logos, it was difficult to recognize some of the businesses.
There must be something special going on in this town to have these companies willingly
violate their own corporate branding standards to do business here.
There are many cities and towns that celebrate ethnic heritage. Most of these communities
have kept emigrant traditions and traditional buildings for a century or longer.
Locally, perhaps you have experienced some of the ethnic festivals. New Ulm, Germantown,
and New Berlin have German background. Decorah Iowa has Norwegian things. Pella
and Orange City in Iowa celebrate being Dutch. New Glarus Wisconsin is a “Little
Switzerland.” Mora Minnesota has Swedish connections. And there are many more
ethnic connections in the upper Midwest. I assumed Leavenworth was similar to these
others.
Websites like http://www.leavenworth.org
helped me learn general information about the area today. But as I learned more,
for me, the history is much more intriguing. The story is not like all those other
immigrant communities at all.
Critical Decisions With Great Risks
Like thousands of other small towns and cities across the country, Leavenworth appeared
to be dying in the early 1960s. Railroad rerouting, industries leaving, and other
factors had contributed to the decline over several years. Their future as a community
looked grim.
Their story may sound familiar. At least from my observation, most struggling small towns pretty much die over time.
The countryside has numerous unincorporated villages that are almost like ghost
town shadows of their once more prosperous days. The local citizens are concerned.
But hope is difficult to find with few feasible options for positive change.
Leavenworth was at a point needing change. One of the few points of success in the
area was a restaurant. They had designed it with an Alpine theme. A friendly bear
helped make the restaurant even more entertaining and popular.
The restaurant owner envisioned the possibilities if the whole town became attractive
for tourists. A radical change was proposed. The LIFE (Leavenworth Improvement For
Everyone) committee was formed. Business owners took great risks and expense in
changing the architecture of their buildings for an Alpine theme. People began taking
greater pride in their community. And little by little the town became more attractive
as a unique destination and a special place to live. Some of the before and after
photos at http://leavenworthhistory.com/
show dramatic changes to the buildings.
With Christmas festivals, Oktoberfest, and other seasonal events, thousands of people
came to support the town and enjoy the unique atmosphere. Now two million people
visit the town annually.
Transformation Waiting for Us
Most of my readers are not from Washington and will probably never visit Leavenworth.
But I believe we can all find some inspiration from this story.
There may be villages and cities struggling near you. There are church congregations
in decline all over the country. Perhaps you know of one or two. There are community
organizations becoming less relevant in their area. There are businesses with dim
futures. There may be relationships where we have given up hope that it can ever
be better. And, individually, we may have parts of our lives badly in need of a
revival.
What if we were open to drastic changes for the chance of something greater and
better? Will we take risks? Do we believe that God is able to help bring about good
things? Are we willing to let go of practices of the past and embrace new ways of
success? Are we ready to dream? Do we dare have vision for a better world? Will
we create an environment where people are encouraged to share fresh ideas and insights?
Are we willing to join together with others focusing on what is good and what good
things are possible? Or will we settle for the easy route of complaint and hopelessness?
There are numerous situations like Leavenworth, Washington. We can assume the past
struggles must inevitably lead to more of the same or worse conditions. Or we can
make choices for a new future. Are we willing to change our ways and have hope once
again?
Some Leavenworth references:
http://leavenworthhistory.com/ - photos
and videos telling the transformation story
http://www.leavenworth.org/ - Leavenworth
Chamber of Commerce site
http://www.leavenworthwa.net/leavenworth-history.php
http://www.accidentalbavarian.com/History.php
http://www.alpenroseinn.com/leavenworthHistory.html